Bus Advertising

The Audience

• Affluent – 55% of bus passengers are ABC1, which increases to 61% in London
• Light TV viewers – 47% of people using buses are light TV viewers.

The Environment

• Scale – 30 million people have seen advertising on the outside of a Bus in the last week
• Welcomed – 73% of London commuters prefer Buses with advertising
• Response – 80% of consumers have responded to Bus advertising
• Memorable – 86% of bus passengers and 91% of bus passengers in London can spontaneously recall Bus advertising
• Prime audience – 65% of ABC1 adults have noticed Bus advertising in the last week, and that number grows to 74% in London.

Our Regions, Your Audience

Looking to reach a local audience? Exterion Media is an expert in providing bus advertising solutions that reach the heart of local markets. Coupled with unparalleled insight data, we can tailor a campaign that reaches your local audience at a national, regional or city level.

Bus advertising can communicate your message to a large and valuable audience, quickly and affordably. Contact us today to see how we can help you reach your audience.